From link to launch-ready in minutes
- 1
Paste a product link
Amazon, Shopify, an affiliate link, a landing page. It reads the offer, and asks you when something is unclear rather than making it up.
- 2
Get three finished ads
Three genuinely different ways to sell it, each written, voiced, filmed by AI and captioned. Or film it yourself from the brief.
- 3
Switch on and learn
The ads are built in your TikTok account, switched off. You switch them on. Results come back in, it tells you which to scale and which to pause, and the next run starts smarter.
New in the last few days
- 13 Oct
A link guard, and Results says what it counts
Every hour the app reads every ad's landing page from TikTok and tells you by push and email the moment one skips your pasted link; with Fix links by itself on under Admin it points the ad back too. A funnel now counts as your link only while you picked Your funnel on the run, so an ad on a funnel nobody picked is flagged and cannot switch on. On the Ads page, Conv. is now Results and says under each figure what TikTok counted: page loads, sign-ups, leads, or clicks only.
- 13 Oct
TikTok's own hiccups no longer blank the Ads page
When TikTok answers a read with its own System error, the app asks again a moment later before giving up, and the Ads page says plainly what happened with Try again instead of a bare red line. Nothing about your ads changes.
- 13 Oct
Fix all links, and ads go to your link unless you say otherwise
Fix all links on the Ads page reads every ad from TikTok and sends any that goes to a funnel, or anywhere but your pasted link, back through that link in one go. A build now sends ads to your link unless you pick Your funnel on the Targeting card.
- 12 Oct
Ad sets: run the creative a client made themselves
A client folder now keeps the client's own ad sets: one set per message, in every size they made it, uploaded as the zip they sent. Run it in TikTok starts a run from a set: its 9:16 picture or video becomes each angle's video, the scripts say what the creative says, and the app adds only the voiceover, captions and end card. Three voices over one creative, built switched off like any run.
- 11 Oct
Findings: where the money leaks between a view and a sign-up
Reports now opens with Findings: every step from a view to a sign-up for the account and each run (held past two seconds, tapped, the page loaded, the funnel, who acted, sign-ups the networks reported with an ad's tag), the leaks ranked by the money they sit on, and what to do about each. Worked out from your own numbers, nothing changes by itself.
- 11 Oct
CJ Affiliate connected, and links to share
Connect CJ Affiliate on Account and the programmes you have joined come in, each with a folder under CJ, the link CJ lists for your website and the actions CJ reports, checked against TikTok's clicks like AWIN and PartnerStack. Every client folder now has Links to share: the programme's link, each run's link and its funnel, each with Copy, tagged so what you send by hand is counted apart from the ads.
- 11 Oct
Every funnel gets its TikTok pixel by itself
A new funnel is made with a TikTok pixel named for the client already on it, and a funnel made earlier gets one as it goes live, so TikTok can look for people who load the funnel from the first build. A build that TikTok refuses because an angle's interests leave too few people in the UK and Europe now makes that ad group again without them and says so.
- 9 Oct
A client whose programme bans its own name builds again
Campaign, ad group and ad names in TikTok now keep the client's and angle's words whatever the programme bans, because nobody sees a name in the ad. Two clients whose programmes ban their own names no longer land on one campaign, and a build no longer stops at saving it.
- 9 Oct
Make a pixel from the funnel
Under Retargeting on a funnel's Edit page, Make a pixel makes a TikTok pixel in your ad account named for the client, picks it, and Save puts it on the funnel. TikTok can then look for people who load the funnel instead of the cheapest clicks.
- 9 Oct
What TikTok looks for says why an option is greyed out
When People who load your funnel or People who sign up can't be picked yet, the popup now says why and links to the fix: make a funnel for the run, put it live, or add your pixel under Tracking on it. It also says why Set stays greyed until Optimise for clicks anyway is ticked.
- 8 Oct
Build in TikTok says what is missing before you press it
If a run would optimise for clicks without Optimise for clicks anyway ticked, the Build popup now says so up front and greys the button, instead of refusing after you tick the claims and press Build.
- 8 Oct
Ticks you can hit on a phone
Every tick box in the app, like the one that says every claim is true before a build, is now a real button with the whole line as its target, so a tap on an iPhone takes it. The words next to the box tick it too.
- 7 Oct
What TikTok itself tells you
Before you build, each angle shows how many people TikTok says it reaches, and a narrow audience is flagged. Once built, the Launch card shows TikTok's own read of each ad group. Under TikTok results, a strip per ad shows who kept watching each second against the words being said. The Ads page scores each ad against other advertisers' ads in the same country.
- 7 Oct
What the numbers say
Ad config sums your ads' daily numbers over the last 30 days into best hours, ages, phones and countries, and each Monday a short note is written on what they showed. The same hints sit on the Targeting and settings card, and all of it goes into the next run's angles.
- 8 Oct
A page that will not open no longer stops a run
When a pasted link refuses the engine, it now reads the shop behind an affiliate link by itself, then what the site's own pages say through a search held to that site, before it asks you. If it still asks, paste the product's own page address and it reads that instead. Your pasted link stays the link the ads use.
- 8 Oct
The phone menu opens again
Menu on the phone's bottom bar, and the menu button at the top, open the side menu again. It was closing itself in the same instant it opened. It still slides away the moment you pick something.
- 7 Oct
Much faster pages
The app now runs in Sydney, next to its database, instead of on the other side of the Pacific. Every page used to make a chain of trips across it before it could show anything; now each is a few milliseconds, and a phone in New Zealand is close by too.
- 7 Oct
Pages answer a tap at once
Tapping Home, Runs, Ads or any menu item now lights the tab and shows the page's shape straight away while TikTok and the numbers load, instead of a dead tap for a few seconds. TikTok's benchmarks on Ads arrive after the page rather than holding it up.
- 7 Oct
Today's budget spent is not a problem
An ad group that has used its daily budget now says so plainly, Today's budget spent, back at midnight, in amber rather than red, on the run page, the Ads page and the runs list.
- 7 Oct
Visualise flow on a phone
On a phone the flow diagram now runs top to bottom in cards you can read, opens at the first step and scrolls down, instead of a row of slivers.
- 7 Oct
Visualise flow
A Visualise flow button on the Dashboard and Help draws how Beyond Ads works, from a pasted link to a sign-up, as a diagram you can pan and zoom. On a run it draws that run: each angle's steps as they stand, what is in TikTok and whether it is on, and where a tap goes.
- 7 Oct
Simple mode and advanced mode
Simple mode keeps the menu to what a run needs: Dashboard, New run, Runs, Ads, Leads, Funnels and Help. Advanced mode shows every page. Switch at the bottom of the menu or on Account; it is yours alone and locks nothing away.
- 7 Oct
Fix targeting moves old ads to landing page views
An ad group built for the cheapest clicks is now asked to look for landing page views when you press Fix targeting, and Countries and Phones set English speakers only on a group that had no language. Where TikTok refuses, the tick to keep clicks still works.
- 6 Oct
The phone menu shows what's happening
On a phone, Menu opens with Right now at the top: what is switched on and what it costs a day, today's funnel visits and sign-ups, and how many things wait on you. Each place shows its own line too, and the menu slides away as soon as you pick one.
- 6 Oct
Ask TikTok for people who sign up
Under TikTok looks for on the Targeting and settings card you can now pick People who sign up, once your funnel's pixel has recorded a sign-up. TikTok then looks for people like the ones who signed up rather than the cheapest taps, in a Sign-ups campaign of its own.
- 6 Oct
Ads reach people who went looking
When a run is built, each angle's interest phrases are also matched to the hashtags people have viewed on TikTok, like #dropshipping or #sidehustle, and the ad group reaches those viewers too. Only a hashtag that is the phrase itself is taken, never a loose match, and the Targeting and settings card shows which.
- 6 Oct
Boosting a post twice finds the Spark Ad already there
Boost this post on a post already boosted in that ad group no longer refuses: the app finds the Spark Ad TikTok has, records it and checks its link, so nothing is made twice. The run page also reads TikTok's status and your build plan side by side, so it opens faster.
- 6 Oct
TikTok's checks stay out of your funnel numbers
When TikTok reviews a new ad it taps through to your funnel from local addresses on phones keeping American time, click ids and all. Those taps, and a Sign up now from a browser that never loaded the page, now count as checks, not people, on Funnels, Reports, the daily report and in what the angle writer learns.
- 6 Oct
Angles learn from more of your results
Before writing a run, the angle writer now reads how each kind of opening and kind of video has done for your account, which it has not tried yet (the wildcard angle takes one), why you switched ads off, and how many people each angle sent to your funnel went on to sign up. Ad config shows the same figures under Results by opening and kind of video.
- 6 Oct
Copied runs build faster
A run copied to new countries or as a leads run keeps each clip's place in your TikTok video library, so Build uses the video already there instead of uploading it again. Each build step says which it did.
- 6 Oct
A tidier Ads page
Each run's row keeps its switch, name, money and Budgets; Chart, Run times, Countries, Phones, Targeting and Target sit under More. Flow, Smart+, Switch off matching ads and Why ads were switched off fold under the ads with a one line summary each.
- 6 Oct
A tidier run page
After the angles, everything on a run is one folded list with a one line summary on each row: Launch in TikTok (with its Targeting and settings card inside), Results once something is built, Funnel, Links, Product and Organise. Launch opens by itself once all three angles are approved.
- 6 Oct
Launch in TikTok is now a status, and settings are set once
While a run builds, the popup shows each step as it happens, and a build that stops says which step and why. The Launch card reads your run from TikTok each time and shows the campaign, each angle's ad group, ad, link and targeting, with one button for the next thing: Build, Finish building, Fix targeting, Go live or Pause. Before building anything it checks what TikTok already has for the run and keeps it, so nothing is made twice. Budget, phones, run times, what TikTok looks for, where the ads go and who they run as are set once on the Targeting and settings card, and a copied run starts with the settings of the run it came from.
- 6 Oct
Build again picks up where it stopped
A build that stops part way keeps what it made, and Build again on the Launch card starts from the same budget, phones and ticks, so nothing needs setting twice. A copied run starts from the old run's budget. Popups for countries, phones, run times and budgets fit on the screen without scrolling.
- 6 Oct
Targeting on the run page
Each run shows who its ads will reach before anything goes to TikTok: the countries, English speakers, which phones, run times, TikTok only, what TikTok looks for and where the ads go, with each angle's ages and interests. Change countries is there until it is built. When a run's funnel is live, its ads now go to the funnel when built. A copied run's videos and voiceovers show as NZ$0, as they were made and paid for on the run they came from.
- 5 Oct
Copy and build in TikTok
When TikTok won't move a run's ads off the United States, Copy and build in TikTok makes a new run for the countries you pick with the same finished ads and approved voiceovers, then builds it switched off with every link and targeting check. Nothing is remade.
- 5 Oct
Premium phones, and copy a run to new countries
New runs show to premium phones only, recent iPhones and flagship Androids, and Phones on the Ads page can set it on every run at once. When TikTok won't move ads off the United States, Copy to a new run keeps the scripts and videos and makes the voiceovers again in a voice for the new countries.
- 5 Oct
Singapore joins Global
Global and the English-speaking pick now include Singapore, where English is the language of business, with run times on Singapore's clock.
- 5 Oct
Targeting checked before anything goes live
Every ad group is read back from TikTok and checked for the run's countries, English speakers, the phones you picked and TikTok placement before it can switch on. Check targeting on a run shows what's wrong and Fix targeting puts it right. New runs look for people who load your funnel instead of the cheapest taps.
- 5 Oct
Cleaner funnel signals
Pixels count each lead once and never for bots, throwaway emails or visitors outside the run's market, and Leads shows why a lead was held back. Email links are safe from work email scanners, UK and EU visitors are asked before any pixel loads, and server events to TikTok and Meta can be switched on per funnel.
- 5 Oct
Switch off matching ads
Set rules on the Ads page, like no clicks after a spend you pick or past the run's target, then check which live ads match and switch them off with one click. Nothing switches off without that click.
- 5 Oct
Studio videos go straight to an ad
Send a finished Studio video to one of a run's ads. It becomes that ad's finished video, ready to watch, approve and launch like any other.
- 5 Oct
Studio learns their voice
Record a minute or two of someone speaking, with their permission, and Studio reads new scripts in their voice. Forget voice deletes it whenever they ask.
- 5 Oct
Studio: build a video scene by scene
Give Studio a creative brief and it writes the script and the scenes. Each scene gets a cheap still frame first, with the real faces of people who agreed and your own reference pictures, then it's filmed from that frame. Change one scene without remaking the rest, read it in your own voice, and download the finished video.
- 5 Oct
English speakers only
New ads now go to people whose TikTok is set to English, on top of the countries you pick.
- 5 Oct
Shared shots, free
Shots made in the app that show no product, logo or brand go into a library every account can use. Pick up to five under Reuse a video, Shared shots, and they're finished with your voiceover, captions and end card at no video cost.
- 5 Oct
A hand in your first week
New accounts get a short email if they haven't made their first ad after a couple of days, and another if nothing is in TikTok after five, with the usual sticking points and how to reach us.
- 5 Oct
Good phones only, and ads that look for real visits
New runs show to good phones only, leaving out TikTok on TVs and computers and the cheap old phones farms use, and Phones on the Ads page changes it on a built run. A run with a live funnel can have TikTok look for people who load the page instead of the cheapest taps. The morning email now says when money still goes to countries Reports marks Block, and a programme's rules can list the countries it pays for so ads never show anywhere else.
- 5 Oct
Reports, and a Global that buys
Reports shows where the ad money went by country, age and phone, marks the countries that send junk taps, phone farms or people who can't read or afford the product, and lets you block them. Global is now the English-first countries, the US, the UK, Canada, Australia, New Zealand and Ireland, instead of every country TikTok offers, and Reports checks in TikTok that each run only shows where you picked.
- 5 Oct
Funnels lead with Sign up now
Each funnel page now opens with a button straight on to sign up, and an email for later underneath for anyone who would rather finish on their computer. Flow on the Ads page shows each run from click to sign-up, with the step losing the most in amber.
- 5 Oct
A tidier sidebar
Closed menu groups sit closer together and open from anywhere on their name, and the sidebar folds down to icons.
- 4 Oct
Pick your countries
Runs and clients can now target any countries, not just New Zealand, Australia or Worldwide. English-speaking is one tap, and Countries on the Ads page moves a live run to new countries without switching anything on.
- 4 Oct
All off
One button at the top of the Ads page switches off every ad the app built and every Smart+ campaign at once. It asks why once and keeps the reason with each ad.
- 4 Oct
Funnel stats leave out TikTok's checks
When an ad's link changes, TikTok opens the page from dozens of countries in a minute or two to review it. Those visits no longer count as ad clicks on funnels; they show as TikTok checks instead.
- 4 Oct
See which ads use a funnel
A funnel icon beside each ad on the Ads page shows whether it sends people to its funnel: green when the funnel is live, amber when it isn't open yet. The On a funnel view lists them all.
- 4 Oct
A funnel on one page, and a grid of them all
Each funnel's page now holds everything in tabs: Preview funnel with the whole flow on phones, Results, Emails with their spam checks, and Links with the test QR code. Funnels shows them all as cards, live first, with their numbers, dates and a success rating out of five.
- 4 Oct
Know who your funnel reaches
Each funnel lead now shows their phone, browser or app, town and IP address, and the funnel's Visitors card shows which phones and apps give emails and which don't, with any page errors. Funnel emails now look like the funnel pages, and every email has its own spam check and Preview email right where you edit it.
- 4 Oct
Funnel emails that land
Every funnel email is now checked until it is delivered, and a bounce or spam mark stops that person's reminders. Email health on Funnels checks your sending domain and each email for spam triggers, and a report of the day lands in your inbox each morning. Funnel leads now show each stage, opens, clicks and the ad that sent them, with the whole story on hover.
- 4 Oct
Retarget your funnel visitors
Add your TikTok and Meta pixels to a funnel and build audiences from people who saw the page, gave their email or went on to sign up. Funnel emails now track opens and clicks, and Send me a test runs the whole flow to your own inbox.
- 4 Oct
Every funnel lead in one place
Leads now has Funnel leads: everyone who gave their email, how far they got, which ad sent them and their links, with a CSV download. Funnel pages and link emails also show what you get, picked from the product page, and each funnel has a QR code to try it on your phone.
- 4 Oct
Send your TikTok ads to the funnel
Once a run's funnel is live, Send to funnel under Links points an ad (or all of them) at it, so every tap is asked for an email first and still goes on through your affiliate link. Back to your link undoes it.
- 4 Oct
Funnels: catch the email, finish on the laptop
Give a run one link that asks for an email first and sends the sign-up link straight away, so people who tap your ad on their phone can finish on their laptop. Reminders follow until they do, and Preview funnel shows the whole flow from the ad to sign-up for each angle.
- 4 Oct
Preview the exact ad
Preview on any ad in the Ads table shows the ad just as TikTok shows it, and where a tap on it goes.
- 4 Oct
Your links on your own website
Make an API key on Account and your website or a spreadsheet can read every affiliate link, run and ad, as JSON or a one-click CSV download. It only reads, and each key can be revoked any time.
- 4 Oct
Every ad in one table
Ads now has a Table view: every ad in one place, sorted however you like, with filters for client, run, status, spend, clicks and more. Quick views pick out the ads switched on, the ones that need a look, and any TikTok has not shown to anyone yet.
- 4 Oct
AWIN programmes fill themselves in
Join a programme in AWIN and its folder shows the commission, how it performs across AWIN, live offers and voucher codes, with the brand's website and logo added for you. One click opens its terms and banners in AWIN.
- 4 Oct
AWIN connected
Connect AWIN on Account and your programmes come in, each with its own folder under Awin. Sales and daily clicks are pulled in too, every ad's link is checked for your publisher ID, and each ad tags its sales so you can see which one sold.
- 4 Oct
Every ad on one chart
Press Chart on a run on the Ads page to see its ads side by side, a line each, by hour or by day. Switch between clicks, spend, views and click rate.
- 4 Oct
PartnerStack pulled and cross checked
Your PartnerStack programmes, links, sign-ups and commissions now come in by themselves each morning and before every link check. Links on each run sets TikTok's clicks against PartnerStack's sign-ups, and flags a run getting clicks but no sign-ups.
- 4 Oct
Programme support on every folder
Save a programme's support page or email, and notes like your partnership key, on its folder. It shows under Links on every run, so you know who to ask when clicks or sign-ups go missing.
- 4 Oct
Every link checked, from paste to TikTok
Ads now send people through your affiliate link exactly as you pasted it. Links on each run shows the link, its partner key checked against PartnerStack, and every ad's link as TikTok has it. Nothing builds or goes live if a link is wrong.
- 3 Oct
Targets, quarters and Smart+
Set a target cost per result on a run and every ad is judged against it. The 2 second hold is now rated against your own ads. Spark Ads that convert can move into Smart+ in one click, built switched off until you switch them on.
- 3 Oct
Boost your own TikTok posts
Pick a post from your own TikTok and run it as a Spark Ad, no code needed and nothing to run out. Creator codes get checked for length, fixed when pasted wrong, and flagged in the morning email a week before they run out.
- 3 Oct
Creators: follow-ups and results
Creators who have not replied in four days are flagged with a friendly follow-up ready to send, a how-to tells them exactly how to send their Spark code, and each creator's ad results show on their card.
- 3 Oct
Find creators for Spark Ads
Creators searches for TikTok creators who already post about your client's world, adds people commenting on your ads, drafts the first message and follows each one through to a Spark Ad.
- 3 Oct
Conversions from people who only watched
The Ads page now shows how many conversions came from people who watched an ad without clicking, so ads people remember get credit.
- 3 Oct
Know at a glance if an ad is healthy
Click-through, conversions and profit on the Ads page now carry a green, grey or orange dot against typical TikTok ranges, with the one thing to try when a figure is low.
- 3 Oct
Spark Ads: boost a creator's post
Paste the Spark code a creator sends and their post becomes one of the angle's ads, keeping their handle, likes and comments. Built switched off until you switch it on.
- 3 Oct
Raise a winning ad's budget from its row
Each ad on the Ads page shows its budget a day with a Raise button, highlighted when the ad is doing well. Half as much again or double in one tap, always inside your daily cap.
- 3 Oct
Making an ad is one flow
Each angle shows the five steps across the top and one button for what is next: approve the script, make the voiceover, make the video, watch it, launch. The finished ad plays right on the card.
- 3 Oct
Reuse a video on another angle
Pick a video already made for the client and it is finished again with the new angle's voiceover and captions. No filming twice, no extra video cost.
- 3 Oct
A tidier menu and Account page
Menu sections fold away and remember how you left them, a number beside an item shows what is waiting for you, and Account opens on a To do list of what to set up next.
- 3 Oct
Offers: guides that bring in leads
Say what a guide should cover and the app writes it, lays it out as a PDF and makes the ads. Give it away free through a TikTok lead form and every lead gets it by email, or sell it for a few dollars.
- 2 Oct
Scripts that feel like a TikTok
A new script voice written like a creator's post: a POV, the product as a character, the answer arriving as the punchline. Viewers are a few seconds in before they know it's an ad.
- 2 Oct
PartnerStack, connected
Connect your PartnerStack partner account and every approved programme gets its own client folder, with its referral link ready to use.
- 2 Oct
Programme rules from PDFs
Drop in a programme's terms or FAQ. Its rules on paid ads go into every script, and an ad that breaks them is never built.
- 2 Oct
Click to add tags
Tags you've used before sit under the box. One click and the run is filed.
- 1 Oct
Lead ads
Turn any run into TikTok lead ads. Each lead is emailed to your client as it comes in.
- 1 Oct
Finished ads, made for you
Each angle becomes a ready to run 9:16 ad: AI-filmed scenes, a voiceover in a New Zealand, UK or US voice, captions and a call to action.
Everything between the idea and the ad
Finished video ads
Each angle becomes a ready to run 9:16 ad: phone-style scenes filmed by AI, a voiceover, captions and a call to action, labelled as AI.
Built switched off
Campaign, ad groups and ads are built in your TikTok account, off. Nothing spends until you switch it on, inside a daily cap you set, and only once each ad group's countries, language and phones check out.
Asks, never invents
Thin or contradictory product details become a question for you, not made-up selling points. No fake reviews, ever.
Follows the programme's rules
Affiliate rules, read from the programme's pages or PDFs, go into every script. An ad with a banned word is never built.
Kiwi voices
New Zealand, UK and US voices, a different one per angle so you can see which sells. Or record your own.
Lead ads
Run any set of angles as TikTok lead ads. Each lead goes straight to your client by email.
Spark Ads, yours and creators'
Boost your own TikTok posts as Spark Ads with no code, or find creators who already post about your world, then move the ones that convert into Smart+.
Funnels that sign people up
One link with a button straight on to sign up, or an email for the link so phone taps can finish on the laptop. Reminders follow, every email is checked until it lands, and Flow shows each run from click to sign-up. Pixels only learn from real people in your market.
Run the creative a client made
Keep each client's own ad sets on their folder, every size they made. Run one in TikTok and the 9:16 creative becomes each angle's video, with only a voiceover, captions and an end card added, built switched off like any run.
A studio for your own videos
Write a brief and get the script and scenes. Each scene is a cheap still first, with real faces of people who agreed, then it's filmed. Change one scene, not the whole video, read it in their own or learned voice, and send it straight to an ad.
Reports that block wasted spend
See where the money went by country, age and phone. Countries that only send junk taps are marked, ads stay on good phones, and one click keeps them in the countries that buy. The morning email says when money starts leaking again.
Guides that bring in leads
A short, useful guide written and laid out as a PDF, given away through a lead ad or sold. Every lead gets it by email straight away.
Kill and scale alerts
A morning summary of what to pause and what to put more behind, sent once per decision, and your own rules to switch off every match with one click.
Gets smarter every run
What won and what flopped feeds the next set of angles, so it keeps learning what works.
Built for people who sell with ads
Affiliate marketers
Test a new product in an afternoon: three angles, three clips, and a clear answer on which one earns.
Brands
Keep fresh creative coming for your own products, grounded in what your results say actually sells.
Agencies
A folder per client, angles and briefs for each, and one place to see which ads to scale for whom.
Ask for a place
We are opening Beyond Ads to a small group first. Tell us a little about what you sell and we will be in touch.
- Pay as you go: AI work comes off prepaid credit at cost plus 20%, and new accounts start with NZ$10 free.
- Places are approved by hand, a few at a time, so every beta account gets proper attention.
- You stay in charge of spend: ads are built switched off, and only you switch them on, inside a daily cap you set.
- Beyond can see your account's results, so we can help you get the most from them.
- Anonymised patterns from results help improve angles for everyone. Your products, links and clients stay yours.